Want Return Visitors To Your Site? Invite Them Back!

You just launched the most amazing web site you could have imagined, you've let everyone you know all about it, and you submitted it to the search engines - now what? Ultimately, you want your visitors to come by, look around, purchase a product or call you for a service. But you also want them to come back and do it all over again. Here are few tips to help bring back visitors over and over.

1. Content is key. Fresh, interesting content, that is. Dedicate an area on your home page that you can use to alert visitors of something new on the site, whether it is news, a product, a promotion or what not.

2. Give them a reason to come back. Provide a tool, resource, or product that visitors will want to get from you. Make it easy for them to get to it as well. Don't hide resources three-layers down or ask for a ridiculous amount of personal information first.

3. Invite them to bookmark your site. If your site is on their list of favorite sites, people are more likely to come back.

4. Personally invite them back! Add a Subscribe button to your site. Use an e-mail marketing tool like Constant Contact to build your mailing list. You can send subscribers email newsletters, product offers, announcements, and other site updates on a regular basis. As long as you don't over do it, this can really help you keep your site in front of your customers.