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Tips, resources, product reviews and general information relating to web design, web marketing, the latest trends and random thoughts from Keystrokes Design and Marketing.

Tuesday, September 05, 2006

Choosing An Online Marketing Company

The number of companies offering online marketing services and/or search engine optimization services is growing daily. Some offer quality services by taking time to learn about your market, your clients, and your needs. However, there are more that are quick to offer guaranteed placements (warning sign #1), offer to register your site with hundreds of search engines for $19.99 (warning sign #2), or spew out stacks of meaningless data (warning sign #3).

The most important thing to remember when considering an online marketing company's services, is that search engine marketing is a moving target. The formulas that the search engines use for ranking sites are always changing. Getting high rankings in the search engines is really only one piece of the online marketing puzzle anyhow. Look for a company with a proven track record and satisfied customers.

Services a good online marketing company should offer include:
  • Full web-site audit and analysis
  • Keyword Ranking Reports
  • Self Service SEO Tools
  • Link Popularity Reports
  • PayPerClick Campaign Set Up
So, do your research and remember what your mother told you - "if it sounds too good to be true, it probably is."


Blogger SJP Blogger said...

A great resource for online marketing is through using Web Links. I have found to be very successful.

10:37 PM


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