The Marketing Puzzle Gets Bigger

Do you remember the days before the where standard marketing tools included your logo, business card, printed collateral, print ads, news releases and face-to-face networking?

The marketing puzzle has certainly gotten bigger and more complex. Now companies have to allocate their marketing dollars to traditional tools as well as a myriad of new ones.

The new puzzle pieces include your web site; web site optimization; e-newsletters; social networking like blogs, discussion forums, YouTube, Flickr, and MySpace; banner ads; pay per click campaigns, and the list goes on.

How does a company decide how to prioritize and allocate resources to all these pieces? Know your company, know your audience and know your limitations.

If you have time, resources and the know how, you may be able to do some of these tasks on your own. If not, you may be better off to consult with a public relations or marketing firm that has expertise in new media marketing.